- The Sales Report, by Sales Homie
- Topics
- AI Sales
AI Sales
Strategies for utilizing AI to assist sales and revenue generation efforts
⏳ Why Customer Obsession Is The Only Strategy That Lasts
Customer obsession drives retention, deepens relevance, and ignites advocacy, the kind of loyalty that no campaign can buy. Being customer-obsessed requires durable insights and full company alignment. From legal to finance, field technicians to operations. It means balancing the cold, “thin data,” the metrics and KPIs, with “thick data,” the rich, contextual insights that reveal the human story behind the numbers. It’s combining IQ with emotional intelligence to truly understand your customers...
🫣 The Critical Role of Emotion in B2B Relationships
Most B2B leaders dismiss the emotional side of client relationships as something reserved for consumer brands. After all, aren’t business purchases rational, calculated, and impersonal? The reality is more complicated. Every contract, every decision, is made by a person - someone with ambitions, insecurities, pressures, and hopes...
💰 How to Scale Profitability Without Losing Your Margins
It is easy to chase top-line revenue. Add customers, open new markets, expand your offerings. More often than not, however, as revenue increases, the profit margin tends to shrink. Teams quickly grow bloated, and costs balloon while complexity increases. Then, you wake up one day with more sales, but far less cash and bottom-line profits flowing into your accounts...
📥 B2B Digital Selling Tactics That Work In 2025
In 2025, B2B buyers research, compare, and interact across more channels than ever before. Relying on cold calls or a single weekly social media post is unlikely to spark a steady stream of leads. Businesses need an approach tuned to each platform - one that builds trust and invites prospects to engage when they’re ready...
🥇 How to Win, Retain, and Grow High-Value Accounts
Business buyers today expect the same seamless experiences they enjoy as consumers, only with higher stakes and more zeros attached. Today, nearly 75% of B2B buyers expect suppliers to know when, where, and how they want personalized interactions. Meet that bar, and you’ll shorten sales cycles, boost retention, and outmaneuver your rivals. Miss it, and even long-time accounts will switch to a competitor that makes buying feel effortless...
🏗️ Here’s How You Build Brand Trust In The Era Of AI
AI search (using ChatGPT, Gemini, etc. vs. traditional Google/Yahoo) is changing how buyers discover, trust, and choose vendors. The new LLM-first environment continues to challenge traditional go-to-market motions. Buyers are becoming smarter; you can’t just tack “AI” onto your pitch deck and expect results. Their search behavior is changing, their trust signals are shifting, and they’re asking...